Creating
Success Online:
A Mortgage Loan Officer's Tactical Guide to Intelligent
e-Marketing Solutions
Without question, the Internet has proven itself an awesome agent of change and progress. For mortgage lending professionals,
continued success is fully dependent upon a sound understanding of two shifting dynamics.
First, the Internet has
changed how borrowers gather information, and make decisions, regarding
mortgage lending transactions. They're turning to the web in enormous numbers for their mortgage needs and if you're not there,
your share of the business will increasingly be lost.
Second, the Internet has created new and more powerful online marketing opportunities, and in the process has greatly diminished the
efficacy older, more costly off-line marketing tactics.
It boils down to this: If you fail to employ an effective Internet marketing strategy, you will lose an increasingly larger percentage of your
business as time passes.
The Mortgage Loan Originator's
Tactical Guide to Intelligent e-Marketing Solutions gives you an excellent working outline of how to effectively create
a successful e-marketing strategy. It covers:
Internet
Trends & Mortgage Originations
The Mortgage Bankers Association of America reveals some startling facts about the massive borrower reliance on the Internet
during the lending process and why you need an e-marketing plan to stay ahead of your competitors.
The
Power of Email Marketing
Discover why e-marketing professionals have referred to it as "direct mail on steroids" and how you can use it to shatter past
income performance records.
HTML Newsletters: Maximizing Email Performance
Learn the advantages of using HTML vs. plain text messages and boost response rates using the newsletter format.
Push,
Pull, and the Trust Cycle
How much do you know about the 3 basic principals of e-marketing? What you don't know about e-marketing is keeping you from achieving greater success and income.
Building Award-Winning
Customer Loyalty
Price or Loyalty: Which are you really selling? Learn how to build a lifetime of outrageously loyal customers online.
We hope that you've
enjoyed this issue of e-TIPS Performance Coaching &
Mortgage News. We encourage you to forward it to your
friends and co-workers in the mortgage industry so we can help keep them
"in-the-know" too.
